Saturday, August 23 2014

Barry's Blog

What Will Your Verse Be?

Apple last month began airing a new ad for the iPad Air, and much like previous iPad advertisements, the 90-second commerical spot positions the tablet as a do-anything device that goes far beyond simply checking email and browsing the Internet The new commercial, with its sweeping vistas, makes the case for the many ways in which iPads might help people create, from making movies to (presumably) calibrating wind turbines.

The commercial includes a speech from actor Robin Williams, taken from the 1989 feature film, Dead Poets Society. Williams waxes poetically on why humans read and write poetry, as majestic video images taken from every corner of the world, move us to reflect on the product, and yes, even our lives.

 Williams's narration is poignant, and includes lines from Walt Whitman:

"We don't read and write poetry because it's cute. We read and write poetry because we are…